Stuff I hear from so many Facebook page owners: “I am deleting this stupid page because no one is seeing my posts and I am not giving any damn money to Zuckerberg for ads”. OK, fair enough, but… Step away from the DELETE button for right now.
Why is there no engagement on your page?
I know algorithms are the worst and I know we are all tired of them, but there are pages still doing amazing in that same algorithm. Why?
- They are optimized and they post relevant content.
- They run an ad from time to time.
- They are less worried about algorithm and more about keeping their fans engaged.
If you haven't optimized your Facebook page yet, grab this free Facebook Page action plan and start now.
Once you go through the action plan and optimize your page, it's time to post the right content.
The goal of your posts is to keep the fans engaged with content that is educational and entertaining.
Here are just a few ideas:
- Pay attention to content your perfect customer shares on their Facebook.
- What is popular at the moment that will resonate with your audience? This could be anything, even unrelated to your business, if you know it will be interesting for your market.
- Stop being shy about promoting yourself and your business. Post regular updates about your business on your Facebook page, this is your online “store front”.
- Invest a few dollars in ads for your page. You don't need a big budget to see results, here is my own result with a tiny budget.
But I want to have a Facebook group, I heard it's where the money is
You can have a Group without getting rid of your Page. They can live without each other and even better – you can connect them so people can see your business from the group.
Groups are not a workaround and easy money.
Groups require work just as Pages do. Groups are just as affected by algorithms. You have to keep the members engaged and post relevant content often.
Groups are great for creating communities, but you do need a goal and a plan to make them worth the time.
If your business is a local restaurant in San Antonio TX, adding random friends from New York and Florida is not going to help you one bit.
Instead, ask your previous and current customers to join your group so you can share group exclusive promotions with them, organize special events just for the group members and so on.
Facebook Page or Facebook Group – Verdict?
You can have both but if I had to pick one, I am going with a Page for one very simple reason. Because Facebook ads are still pretty cheap and you need the Page to be able to run ads.
- Download your free Facebook Page Action Plan
- Apply the Action Plan to your page
- Sign up for PostPlanner (they have free plans)
- Schedule 2 posts a day on your Facebook Page for the entire next week
- Post an educational post about how your business will help your clients solve a specific problem
- Spend $5 on an ad promoting that educational post